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Our team

Meet our team of marketing professionals.

Alexander Pflücker

CEO & Co-Founder

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Alexander Pflücker

CEO & Co-Founder
alexander@adfin.se +46 761 781 001

Alexander brings ten years of expertise in media and the auditing industry. He served as CFO at Borg Owilli for five years, where he played a key role in financial strategy and management. Prior to that, Alexander was a senior associate at BDO, specialising in M&A, corporate finance and corporate tax.

Alexander holds an MSc in Law and a BSc in Business Administration from Stockholm University. Outside of work, he enjoys culinary arts and swimming.

Area of expertise

Gabriel Neptune

Head of Sales & Co-Founder

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Gabriel Neptune

Head of Sales & Co-Founder
gabriel@adfin.se +46 761 650 888

Gabriel brings a decade of experience in marketing, advertising and sales. He has worked with clients in financial services, asset management, corporate finance and law.

Gabriel previously served as Head of Digital Media at Borg Owilli for six years and also has experience as a Sales Manager in New York, where he played a key role in launching Daniel Wellington in the American market. Outside of work, Gabriel enjoys playing golf.

Area of expertise

Dawid Jernström

Head of Operations & Partner

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Dawid Jernström

Head of Operations & Partner
dawid@adfin.se +46 732 671 202

Dawid brings over a decade of media experience, including work as an independent technical consultant and as a manager for corporate finance clients at Borg Owilli. He also spent four years in finance and accounting while pursuing a Law degree at Stockholm University.

Dawid’s diverse background is further enriched by involvement in boards of legal startups, non-profit associations and aviation organisations. Outside of work, Dawid enjoys playing golf and piloting private airplanes.

Area of expertise

Sebastian Hermelin

Client Manager & Partner

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Sebastian Hermelin

Client Manager & Partner
sebastian@adfin.se +46 735 009 760

Sebastian brings eight years of experience as co-founder and CEO of War On Cancer, the world’s third-largest patient community, working with the global pharmaceutical industry. Before this, he was a Client Specialist at Macrobond in London, advising and managing sales for hedge funds, asset managers and banks.

Sebastian holds an MSc in Industrial Engineering from the Royal Institute of Technology in Stockholm, Sweden. Outside of work, he enjoys playing golf and running.

Area of expertise

Jonathan Furelid

Investor Relations Specialist

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Jonathan Furelid

Investor Relations Specialist
jonathan@adfin.se

Jonathan has over 20 years of experience in the finance industry, with roles such as risk analyst, business developer and investor relations specialist. After 14 years on the hedge fund side, he transitioned to a financial communication consulting firm, leading its Investor Relations activities.

For the past five years, Jonathan has been a self-employed financial communications consultant. Jonathan holds an MSc in Business Administration from Linköping University. Outside of work, he enjoys making and listening to music.

Area of expertise

Andrea Klint

Programmatic Media Manager

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Andrea Klint

Programmatic Media Manager
andrea@adfin.se +46 735 097 848

Andrea has six years of experience on the publisher side, specialising in display and campaign management. She has previously worked in ad operations at Hitta.se and Pet Media Group.

Andrea holds a bachelor’s degree in Graphic Design and Communication from Linköping University. Outside of work, she enjoys interior design.

Madeleine Bergh

Digital Marketing Consultant

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Madeleine Bergh

Digital Marketing Consultant
madde@adfin.se

Madeleine brings a wealth of experience to the team. She spent several years as a communications specialist at Carnegie Fonder before transitioning to entrepreneurship as a writer, graphic designer, and marketer. Prior to that, Madeleine was a media advisor at the communications firm Shomei.

Madeleine holds a bachelor's degree in Advertising and Public Relations from Stockholm University. Outside of work, she enjoys sailing and surfing.

Kristina Nylander (f.d. Flintull)

Digital Marketing Consultant

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Kristina Nylander (f.d. Flintull)

Digital Marketing Consultant
stina@adfin.se

Kristina has over a decade of experience in the fund industry, having worked at Carnegie Fonder, one of the largest independent asset managers in the Nordic region. Most recently, she served as Head of Marketing, focusing on communication with various client segments, including institutions, pension and insurance companies, and private clients.

Kristina holds an MSc in International Marketing and Management from Copenhagen Business School. Outside of work, she enjoys cross-country skiing.