During the spring, Sak & Liv, together with AdFin, have collaborated to develop data-driven ad distribution for companies working in capital, pension, and insurance, allowing them to reach advisors and financially interested individuals.
25 May, 2023
Gunnar Loxdal, who has covered the insurance and pension industry since the early 90s and is behind the news site Sak & Liv, says:
With AdFin as a marketing partner and their focus on helping companies in the financial sector with advertising and marketing, it feels like a natural direction for both them and Sak & Liv.
It's exciting with AdFin's experience in developing ad businesses and their extensive network within the financial sector.
This is the start of a long-term strategic collaboration, and we are also looking into new markets, concludes Gunnar Loxdal.